Are You the Weakest Link?
The buyer side is the weak side. It is a refuge for agents who don’t prepare. I know these are harsh statements; however, agents who continually think about this business, practice in this business, and are successful in this business consistently carry large listing inventories. As I have said many times before, having listings is your least expensive and most effective way to find buyers. Even the top agents, who loathe spending their day as a tour guide and hire a buyer’s agent at 50% of gross, still work with the occasional buyer generated from a listing.
At Connect Realty, we want our Fair Oaks agents to succeed and generate as many buyers as possible. Think large and you will get big results.
We know that your sellers can become buyers, you have referrals that need to be pampered, and you may even have past clients who are not willing to work with anyone else on your team. However, never spend your money in a buyer lead generation. We all know that the real estate agents who are succeeding are the listing agents.
When you do work with buyers, try to do it as quickly as possible. You can accomplish this goal by first selling only the best properties, and only work with the most motivated buyers!
If you have to work on the weak side of this business, don’t be weak in getting a contract signed.
To recap: we get the buyers interested in inventory that can actually be sold! We quickly show them the best inventory FIRST. We make certain that both the buyers and sellers needs can be met by attending the offer presentation. Present the counter-offer to your “buyer in waiting,” and get their signature.
This is efficient real estate! It is also what needs to be done so you can get back to the best business of listing real estate.
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